Branding is a word I’m sure you’re probably tired of hearing. It’s a buzzword you hear when starting to build a business, but it’s a necessary part of your foundation. So what is a brand? According to the American Marketing Association (AMA) a brand is a “name, term, sign, symbol or design, or a combination of them. Branding helps to differentiate you in the marketplace. When it comes to a personal branding people often get the two confused.
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Building the brand when you are the brand may seem complicated but it’s all based on what your goals are. I would love to hear more about what challenges you have in this area. Drop a comment below!